Effective date: April 2025
1. Introduction
SJM Digital Services Limited (trading as Petrichor Digital) (“**Petrichor Digital””, “we“, “our” or “us“) respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit pdmarketing.co (the “Site“), contact us, book a call through Calendly, or access our educational video library on Google Drive (collectively, the “Services“).
This Policy is designed to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the EU GDPR (where applicable) and other relevant privacy laws.
If you do not agree with any part of this Privacy Policy, please do not use the Site or Services.
2. Who is the Data Controller?
SJM Digital Services Limited (trading as Petrichor Digital)
Company number: 12091795
Registered address: Unit 29 Highcroft Industrial Estate, Enterprise Road, Waterlooville, England, PO8 0BT Data Protection Officer: SJM Digital Services Limited, Unit 29 Highcroft Industrial Estate, Enterprise Road, Waterlooville, England, PO8 0BT
Email: privacy@pdmarketing.co
3. The Data We Collect
| Category | Examples | Source |
| Identity & Contact Data | Name, company, job title, email address, telephone number, Calendly profile information | Directly from you via our contact form or Calendly booking form |
| Communications | Messages and notes you leave in free‑text fields, email correspondence | Directly from you |
| Technical & Usage Data | IP address, browser type, device identifiers, referral source, pages visited, time spent, clicks, cookies | Automatically from your device and via analytics & cookies |
| Business & Financial Data | Estimated monthly advertising spend, monthly revenue, campaign objectives, budget ranges | Directly from you via our contact or discovery forms |
| Marketing Preferences | Consent to receive marketing emails, unsubscribe choices | Directly from you |
We do not intentionally collect special‑category or children’s data. Please avoid submitting such information.
4. How We Use Your Data & Legal Bases
| Purpose | Legal basis |
| Respond to enquiries & schedule discovery calls | Legitimate interest (to communicate with prospective clients) or contract (pre‑contractual steps) |
| Provide our Services & resources (e.g. Google Drive video library) | Contract |
| Operate, maintain & improve the Site (analytics, security, debugging) | Legitimate interest |
| Assess your advertising spend & revenue to tailor proposals, pricing and service recommendations | Legitimate interest (to prepare a relevant quote) or contract (pre‑contractual steps) |
| Send you marketing communications you have opted‑in to receive | Consent |
| Comply with legal obligations (e.g. accounting, taxation, fraud prevention) | Legal obligation |
Where we rely on consent, you may withdraw it at any time.
5. Cookies & Similar Technologies
We use first‑party and third‑party cookies (including Google Analytics, Meta (Facebook) Pixel, and Google Ads conversion tracking) to understand how visitors engage with our Site and to tailor content. You can control cookies through your browser settings or the cookie banner displayed when you first visit the Site. For full details, see our Cookie Notice.
6. Sharing Your Data
We only share your personal data when necessary and in line with this Policy:
- Service providers – e.g. web‑hosting, email service, CRM, Calendly (scheduling), Google Workspace & Drive (cloud), analytics and advertising providers such as Google Analytics, Meta/Facebook Ads, and Google Ads.
- Professional advisers – lawyers, accountants, auditors.
- Regulators & authorities – where required by law or to protect our rights.
- Business transfers – in connection with a merger, acquisition or sale of assets.
All third parties are bound by confidentiality and data‑processing agreements equivalent to UK GDPR standards.
7. International Data Transfers
Some providers (e.g. Calendly, Google) operate in countries outside the UK/EEA. Where this results in a transfer of data, we rely on UK adequacy regulations, Standard Contractual Clauses or other lawful mechanisms to ensure your information remains protected.
8. Data Security
We implement appropriate technical and organisational measures—such as encryption at rest and in transit, access controls, and regular security reviews—to protect your data from unauthorised access, alteration or loss.
9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined above, including satisfying any legal, accounting or reporting requirements (typically up to 6 years after our last interaction, unless a shorter/longer period is required by law).
10. Your Rights
Subject to conditions and exemptions, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”)
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
- Lodge a complaint with the UK Information Commissioner’s Office (www.ico.org.uk)
To exercise these rights, email privacy@pdmarketing.co.
11. Children’s Privacy
Our Services are not directed to children under 16. We do not knowingly collect data from children. If you believe we have inadvertently collected such data, please contact us so we may delete it.
12. Updates to This Policy
We may update this Policy occasionally. The “Effective date” will be revised, and material changes will be highlighted where practicable. Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.
13. Contact Us
Questions? Email privacy@pdmarketing.co or write to:
Data Protection Officer
SJM Digital Services Limited (trading as Petrichor Digital)
Unit 29 Highcroft Industrial Estate, Enterprise Road, Waterlooville, England, PO8 0BT